Posted on March 17 2025
In the world of makeup artistry, the eyes are often considered the focal point of any stunning look. Whether you're creating a subtle daytime enhancement or an avant-garde editorial masterpiece, understanding the nuances of eye makeup application is essential for success in the industry. At the Academy of Makeup, our Diploma of Screen and Media provides comprehensive training in this crucial area of expertise.

Beyond Basic Application: The Scope of Eye Makeup Artistry
Our curriculum goes far beyond teaching you how to apply basic eyeshadow and eyeliner. Students master advanced techniques including:
- Perfect eyeliner application across various styles and thicknesses
- Corrective makeup to enhance and reshape the eye area
- Brow techniques including brow blocking for complete transformation
- Adapting techniques for diverse lighting scenarios and media formats
Versatility Across Industries and Occasions
One of the most valuable aspects of our Diploma is its focus on versatility. Graduates leave equipped to handle eye makeup for:
- Photography (both colour and black & white, understanding lighting effects)
- Stage and screen productions with their unique requirements
- High fashion runways and editorial shoots
- Bridal clients seeking timeless elegance
-
Social media content that demands eye-catching creativity

Embracing Creativity and Innovation
For those drawn to the more experimental side of makeup artistry, our course also delves into creative expression through:
- Fantasy looks that transform the ordinary into the extraordinary
- Avant-garde styles that push conventional boundaries
- Bold and expressive drag makeup known for its dramatic impact
- Period-specific techniques spanning from the Edwardian era through the 1990s
Technical Expertise for Professional Success
We understand that different visual media demand different approaches. That's why our curriculum specifically addresses:
- How eye makeup translates on camera versus in person
- Techniques for theatre that read well from a distance
- Television and film applications that hold up under scrutiny
- Adapting to various lighting conditions that can dramatically affect the final look
Staying Current While Mastering the Classics
The makeup industry evolves rapidly, and our Diploma course ensures you're equipped with both timeless techniques and cutting-edge trends:
- Celebrity-inspired looks favoured on red carpets
- Instagram and digital trends that captivate online audiences
- Fashion week innovations that set seasonal directions
- Met Gala-worthy techniques for high-impact glamour
Foundation in Design Principles
Underlying all these specialized applications is a strong foundation in makeup design principles. Students learn to analyse face shapes and colour undertones to enhance the eyes most effectively, ensuring that every look they create is both technically sound and aesthetically pleasing.
From Character Development to Personal Style
Perhaps most importantly, our Diploma teaches students how to use eye makeup as a storytelling tool. Whether developing a character for screen or stage, or helping a client express their personal style, graduates understand how to create distinctive eye looks that communicate effectively.
Ready to transform your passion for makeup into professional artistry? Join our next intake and discover how our Diploma of Screen and Media can help you master the art of eye makeup across countless styles and industries. Or, if you’d like to start now, enrol in our Online Diploma of Screen & Media.
For more information about our course offerings and enrolment dates, contact our admissions team today.
